Anaheim, Ca - Carl's Jr. invites you to sink your teeth into its newest sandwich, the Charbroiled Sirloin Steak Sandwich. This sandwich features a hearty charbroiled sirloin steak served with breaded onion rings, lettuce, tomato and mayonnaise on a toasted French roll. Steak sauce also is available upon request.
The Charbroiled Sirloin Steak Sandwich, which is available for a limited time, is priced at $3.99 and $4.99 for a combo, including a regular soft drink and French fries.
A new TV ad titled "Plants" will begin airing November 30 to support the sandwich. In this humorous spot, a greenhouse worker's Charbroiled Sirloin Steak Sandwich is devoured by a hungry plant. There also will be a new Spanish- language commercial featuring authentic "charros" performing horse and lasso tricks as "Banda" music plays. The balance of the advertising program includes complete restaurant-level merchandising support as well as direct mail coupon inserts with incentive offers.
CKE Restaurants, Inc. is the parent of Carl Karcher Enterprises, Inc. (NYSE: CKR - news), which, along with its franchisees and licensees, operates 678 Carl's Jr. quick-service restaurants, including 104 Carl's Jr./Green Burrito locations, primarily located in California, Nevada, Oregon, Arizona and Mexico.
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