WHOSWHO.GIF (1980 bytes)

Published by the Meat Trade Institute

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Who's Who in Meat is Published each year by the Meat Trade Institute and Stevens Publishing Company.
Members of the meat and poultry industry are urged to send   information on their company so directory listings remain current. These listing are FREE of charge.

Circulation:

Who's Who in Meat is distributed to the industry as follows:

  • North America's top 1000 meat & poultry packers, processors and wholesalers receive the book via direct mail. These executives are responsible for over 95% of  meat and poultry production and distribution. The list is compiled by the Meat Trade Institute through its own record-keeping, with the assistance of Dun & Bradstreet and USDA. The executives receiving the book are the top executive at each plant location. There is NO wasted circulation on lower or middle management executives... Only those who can make big ticket decisions for their companies.

  • All members of the Meat Trade Institute receive the Directory as a condition of their membership. Members also receive additional copies for distribution to their staff members.

  • Approximately 400 additional copies are distributed during the course of the year to potential new members and other interested parties.

  • Approximately 150 copies are distributed to major supermarket chain meat & poultry buyers throughout the U.S.

  • Hundreds of electronic copies are downloaded directly off the internet.

  • Who's Who in Meat is also sold for $95.00 per print copy to non-Institute members. Paid distribution for the 2006 edition totalled 230+ copies.

The Institute also circulates 400+ copies as sample books.


Total press run is 2500 directories.


Your company is invited to advertise its goods and services to the nation's top meat and poultry industry executives with ads ranging from one-quarter to full-page sized ads.


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