Pet Santa Sales Estimates:

Though sales estimates are difficult for any company to guarantee, it should be clear that the potential for a massive return on investment is probable. 

A look at the “Summary of Investment” indicates a 150% return on investment up front. This deviates greatly from industry norms which usually call for an initial 110% return from initial revenue.

This large initial return is in recognition of the huge potential for sales. If we were to use “Rudolph the Red Nosed Reindeer” as an example of the longevity for this type of holiday special, it is clear that the returns will be massive.

The producer of “Rudolph” was Rankin/Bass Productions, a company that has contributed 64 TV and motion picture projects between 1960 and 2001. 

Consider the following:

• Rudolph was produced in 1964 and has been running annually ever since. That’s 48 years! It is the same program without change for almost half a century.

• Rudolph runs on virtually every major independent TV or cable outlet in the nation and in dozens of countries around the world.

• Rudolph videos, DVDs and digital downloads continue to rack up big sales every year.

• International sales remain massive, thus enhancing sales beyond the American market.

• “Rudolph, the Red-Nosed Reindeer” has even been released as a video game.

• After 47 years, parents are still buying branded products based on Rudolph. Branding and licensing promises to be a huge market for owners of “Boxer George - the Pet Santa”

There is no doubt that a new holiday special with the puppy dog appeal of Pet Santa will do well in the entertainment marketplace.

NEXT PAGE | LAST PAGE | HOME