060111 Tyson Foods Takes on Angus BeefJanuary 22, 2006Tyson Foods Inc. has teamed up with Certified Angus Beef LLC to provide Certified Angus Beef-brand natural beef. Tyson is also soon to begin offering Star Ranch Natural Angus Beef. “The CAB brand and Star Ranch Angus Beef have been very successful programs for Tyson and we’re excited to add ‘natural’ product lines to both,” said Noel White, group vice president of Tyson Fresh Meats. “Consumer demand for natural beef is increasing and we believe there’s an opportunity for us to grow with it. While we have every confidence in our traditional beef products, we also believe in giving our customers a choice.” The beef products will come from cattle that have never received antibiotics or hormones and have been given a 100-percent grass and grain diet. They will be black Angus, source-verified to birth, and fed in “natural” designated feedlots. The Beef Marketing Group, a cooperative of Kansas and Nebraska feedlots, is the first cattle feeding organization to participate in the initiative. “We believe our efforts to source naturally raised cattle and following proper animal handling and feeding protocols will provide consumers with another high-quality protein choice,” White added. “In fact, we believe this program will raise the standard for performance in the production and marketing of fresh, natural beef.”
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