041009 Church's Chicken Brings Back Texas ChickenOctober 8, 2004Atlanta, GA - Church's Chicken, a division of AFC Enterprises, Inc., today announced the return of Texas Chicken, one of the most successful products ever introduced in Church's restaurants. Texas Chicken is a non-battered, bone-in chicken product that contains only three grams of carbohydrates. It is pre-marinated and coated with a signature blend of seasonings and spices, which gives it a char-grilled flavor reminiscent of Texas-style barbeque. Consumer demand for the product inspired a television commercial named "Wanted, Texas Chicken," which features a weathered, authentic-looking cowboy who distributes Texas Chicken "wanted" posters in a modern, downtown setting. Texas Chicken was originally introduced last May as a limited-time-only product. Sales were so strong and the product was "wanted" by so many customers that it is being re-introduced to the menu and will be available throughout October. "Texas Chicken has proven to be a big hit with our current customers and is bringing in lots of new customers too," said Melinda Ennis-Roughton, chief marketing officer of Church's. "People crave it because of its distinctive, delicious flavor, but the fact that it's low carb is a big plus."
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