010453 Texas Beef Industry Introduces New LogoApril 22, 2001Texas beef producers are introducing a new statewide logo for meat products in a move to promote quality assurance. The here's-the-beef logo is already in use within recipe booklets issued by the Texas Beef Council and by some food companies selling ready-to-eat meals at supermarkets. The logo could be posted outside a cattle ranch entrance, on stationery and on a supermarket's meat section. Officials say quality assurance has been the meat industry's top priority dating back to the 1980s. They say the new logo campaign, planned for more than a year, is unrelated to the recent outbreaks in Europe of mad cow and foot-and- mouth diseases.
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