Who's Who in Meat Guide & Directory

[counter]

001008 Sales Increase for Heritage Lifestyle Products

October 2, 2000

Cleburne and Fort Worth, TX - United Heritage Corporation, an independent oil and gas exploration and development company, which also purveys a line of specialty meat products, announced that its specialty meat product subsidiary, National Heritage Sales Corporation, has increased sales and distribution of its marinated and ready to cook Heritage Lifestyle Products with three separate grocery chains that total approximately 700 stores.

National Heritage Sales Corporation, marketing a line of 17 distinctive pre- seasoned/marinated and ready to cook specialty meat products, has secured first and second purchase orders from Albertsons, Ralphs, and Minyards grocery chains that doubles their distribution to approximately 700 stores throughout Northern and Southern California, Nevada, and Texas. The orders are valued in excess of $600,000 and advance the Company's goal of increasing revenues and channels of distribution for its Heritage Lifestyle Products.

A complete selection of convenient, wholesome, chef marinated meat products that are ready for the grill, broiler, or oven, the Heritage Lifestyle menu is geared towards providing “Great Taste for a Busy Lifestyle” for on the go consumers in the 21st Century. Broken into four categories and 17 distinctive varieties of fully seasoned products, Heritage Lifestyle offers new and innovative cuts of Heritage Lifestyle Lite Beef(r) (its flagship product) with 50% less fat and 1/3 fewer calories, Heritage Lifestyle Choice Beef, Heritage Lifestyle Chicken, and Heritage Lifestyle Pork.

11 Heritage Lifestyle Lite Beef(r) products:

- Vinter's Classic Filet Mignon - Uptown Special New York Strip - Ranch House Steak - Big City Steak House Broiler - Wine Country Sirloin - Home Style Classic Roast Fajitas - Al Carbon Teriyaki Tip Stir Fry - Sonoma Brand Cabernet Tri-Tip Roast - Olde Towne Beef for London Broil - Napa Valley Brand Beef for Brochettes (The above 11 products are also available in Heritage Lifestyle Choice Beef)

3 Heritage Lifestyle Chicken products: - Santa Fe Brand Grill - Four Seasons Chicken - China Wok Stir Fry Chicken

3 Heritage Lifestyle Pork products: - Chop House Special Pork - Our Blue Ribbon Pork Roast - Hunan Brand Stir Fry

Consumers are extremely receptive to the product's ease of preparation, taste, quality, and low-fat content. Grocery retailers value the zero- preparation involved in displaying the items on the shelf, attractive presentation, high-tech packaging, and complete point-of-sale marketing program.

Chairman and CEO, Walter Mize commented on the news stating, “We are extremely pleased that our new pre-seasoned/marinated meat products are gaining wide acceptance in the marketplace. Building off of this momentum, the Company is committed to presenting our premium meat products to other regional grocers across the United States, and further increasing our sales and distribution networks.” He also added, “Grocers/Meat Market personnel love this product. All they have to do is take it out of the carton, weigh it, price it, and put it in the fresh meat case. Consumers love it. It is pre-seasoned/ marinated and can be prepared in minutes. Our customer feedback has been extremely favorable.”

RETURN TO HOME PAGE

Meat Industry INSIGHTS Newsletter
Meat News Service, Box 553, Northport, NY 11768

E-mail: sflanagan@sprintmail.com