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000813 Livestock Production Features On DirectAg.com

August 6, 2000

St. Paul, MN - Livestock producers can now find exclusive production and productivity features at DirectAg.com, agriculture's premier e-commerce site. Vance Publishing Corporation, the publisher of Drovers, Pork and Dairy Herd Management, will provide content exclusively for the DirectAg.com Livestock Producer and Dairy Performance Centers.

Editors from Drovers, Pork, and Dairy Herd Management will provide production features as part of DirectAg.com's beef, pork and dairy Manager's Toolbox segments. Also, unique editorial concerning how livestock news affects producers will be available in the beef, dairy and pork Business Impact Zone. Vance is the most recent agricultural leader to partner with DirectAg.com, joining Farm Progress, Fort Dodge Animal Health and Dairy Strategies.

With this partnership, DirectAg.com continues to build a leading livestock production Internet site where producers can access expert advice, management content and products for their operations, 24 hours a day. DirectAg.com provides a comprehensive site for producers to purchase name-brand products, access in- depth news, weather and commodity information, and tap into the resources of industry experts.

“Vance editors bring a tremendous amount of talent and expertise to DirectAg.com,” said Steve Baker, Chief Operating Officer of DirectAg.com. “Livestock producers have depended on and trusted the information Vance publications provide. Through DirectAg.com, producers will have a convenient way to access exclusive production features on the Internet, complementing Vance print publications.”

“We're excited about our partnership with DirectAg.com,” said Bill Newham, Vice President of Vance Publishing. “Our editors have both the depth and breadth of knowledge to impact all livestock producers over the Internet. Through DirectAg.com we can better serve livestock producers with new editorial products exclusively for today's Internet information marketplace.”

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