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991212 New York's Best Meats Now Available On-Line

December 1, 1999

New York - The very same cuts of meat found in some of New York City's most exclusive steak houses are now available at fultonstreet.com, the Web's leading gourmet grocer, Stratis Morfogen fultonstreet.com founder and CEO announced.

Master Purveyors, Inc., a family-run New York tradition since 1957, has made its hand-picked sirloins, veal chops, Filet Mignon, and other premium cuts of meat available to home cooks through fultonstreet.com.

"We are proud to offer Master Purveyor's tender, juicy and flavor-filled steaks through our gourmet food site," Morfogen said. "For the first-time ever online shoppers have the opportunity to purchase meats of this quality."

"Our family has been dealing exclusively in the meat business for more than 40 years," said Master Purveyor's Mark Solasz. "What makes a good piece of meat is tenderness, juiciness and palatability, a combination we feel few online services can consistently offer. We stand alone when it comes to consistently providing the finest quality to the most discriminating buyers."

Solasz said 40-years of a family relationship with the Morfogens is behind this new online offering.

"Like fultonstreet.com, Master Purveyors is a family run business. Since the day he started my father, and now my brother and myself, have hand-picked the finest meat products," Solasz said.

"We learned the food business growing-up around our father's business, just as Stratis learned the business at his father's Fulton Fish Market stand," Solasz said. "Stratis' father, and my father have been friends a long time, and I have known Stratis for many years."

Awarded Bizrate.com's highest customer rating, and cited by Customer.com author and online marketing guru Patricia Seybold as the best example of online customer service, fultonstreet.com offers fresh lobster and seafood, gourmet groceries through New York's famous Grace's MarketPlace, and commercial quality cookware from leading professional cookware manufacturer and distributor, Halco.

Fultonstreet.com's new steak offerings are featured on msn.com, and the site can be found on AOL using keyword "seafood."

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