990371 IBP to Make Its Own Meat Products

Dakota City, NE - IBP Inc. plans to expand its reach directly onto grocery shelves with its own brand of meat products. The company announced that it has hired an advertising firm to create a national brand name for a new line of uncooked and cooked beef and pork products.

“We want to be the preferred meat brand in categories in which we compete,” IBP spokesman Gary Mickelson said.

In another step toward diversification, IBP said last week it will purchase H&M Food Systems Co. from Specialty Foods Corp. of Deerfield, Ill. H&M produces pizza toppings, soups, sauces and side dishes for restaurants and other food service companies.

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