Meat Industry INSIGHTS Newsletter

981274 Triarc Signs Deal to Expand Arby's in Mid-West

December 23,1998

Fort Lauderdale, FL - Triarc Restaurant Group, franchisor of the Arby's brand, signed an agreement with Tulsa-based U.S. Beef Corporation to develop an additional 102 Arby's Restaurants over the next 12 years. The new Arby's Restaurants will be located in Oklahoma, Arkansas, Kansas, Missouri, and Texas, with a primary focus on the Kansas City, Wichita and Little Rock markets. Six restaurants will be opened by the end of 1999, with the first three scheduled to open in Oklahoma the first quarter of 1999. “In the past twenty-four months, the Arby's brand has been on a record- setting pace for future development, with more than 1,000 new restaurants now in the pipeline,” said Ken Johnston, Senior Vice President of Business Development for TRG. “This agreement is particularly significant not only because it is the largest agreement we signed in 1998, but because U.S. Beef Corp. has been a valued member of the Arby's family for a long time, and is now positioned to significantly step up their development and penetrate the core markets in which they operate.”

Founded in 1969, U.S. Beef Corporation operates 162 Arby's Restaurants and employees more than 3,500 people.

“As we enter our 30th year in the Arby's system, we are more excited about the brand now than ever before,” said Jeff Davis, CEO of U.S. Beef Corp. “Being a part of the Arby's family has given my team the chance to grow and expand in ways we never dreamed. Adding 102 units practically doubles our stake in the company and that could only happen with a brand that's a 'Cut Above' -- the Arby's brand.”

The contract with U.S. Beef is just one of several multi-unit development agreements signed by franchisees and Fort Lauderdale-based Triarc Restaurant Group in 1998. The company currently has signed agreements totaling 1,000 new Arby's Restaurants by 2010.

Arby's, which is primarily known for its slow-roasted beef sandwiches, also offers a Select Chicken menu which includes the Chicken Fillet, Roast Chicken Club, Chicken Cordon Bleu, Chicken Bacon and Swiss and Roast Chicken Deluxe sandwiches and Chicken Fingers. The Arby's menu also offers three types of french fries, a light menu and subs.

This Article Compliments of...

Iotron Technology Inc.

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