North Brunswick, NJ - NetGrocer Inc., which revolutionized e-commerce with the web's first nationwide on-line supermarket, announced that it has launched a new innovation to increase customer convenience and savings on the Internet -- “Click & Save” Instant Coupons. The NetGrocer Instant Coupon Page, the Internet equivalent of a weekly in-store circular, offers manufacturer-supported price reductions on a variety of food and non-food items without the hassle of clipping, filing and mailing or redemption of coupons.
The weekly savings are prominently highlighted on the homepage with an “Instant Coupon” icon, and features discounts on the items that are heavily purchased by consumers.
“Success on the web is all about value and convenience, and the introduction of our click & save coupon program achieves that objective without encroaching on NetGrocer's margins,” said Fred Horowitz, President of NetGrocer. “We believe that value-added programs such as our instant coupons will increase shopper frequency as well as improve the conversion rate of click-throughs on our site. Initial results indicate the coupon program has positively impacted sales by increasing the average order size by approximately 10%.”
The NetGrocer Instant Coupon Page is the first of a series of initiatives designed by NetGrocer's management team to add dollar value to the convenience of shopping on NetGrocer. In addition, it helps translate NetGrocer's high name recognition and leadership position into a profitable operating model. By emphasizing both value and convenience on NetGrocer's Internet supercenter, the Company expects to increase sales and improve margins while enhancing the customer's shopping experience.
NetGrocer enables shoppers across the country to purchase non-perishable groceries online, at prices comparable to their supermarket, and have them delivered to homes and offices within one to four days via overnight carrier. Over 5,000 competitively priced brand name products are available through NetGrocer. For example, this week NetGrocer is offering a buy one get one free coupon for Gem Extra Virgin Olive Oil -- two 17 oz. Bottles for $3.99 -- a saving of approximately $4.00. NetGrocer is the first online grocery shopping service to cover cities, towns and rural areas nationwide without charging membership fees.
Meat Industry Insights News Service
P.O. Box 553
Northport, NY 11768
Phone: 631-757-4010
Fax: 631-757-4060
E-mail: sflanagan@sprintmail.com
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