Miami - Burger King, a fast-food chain owned by Britain's Diageo Plc said it would donate some of the proceeds from a special promotion to groups aiding victims of two devastating Atlantic hurricanes.
Beginning on Wednesday, the Miami-based restaurant chain will begin selling watches and toys featuring cartoon characters from “The Rugrats Movie,” a feature film from Paramount Pictures scheduled to open in the United States on Friday.
The promotion, one of many big fast-food companies carry out each year, will run through Dec. 27. The film is based on a popular and long-running program on Nickelodeon, a cable-television channel owned, as is Paramount, by Viacom Inc.
“Burger King will donate a portion of the proceeds from every Rugrats watch sold ... to the American Red Cross and the United Way to help victims of Hurricanes Mitch and Georges in Central America and the Caribbean,” marketing executive Richard Taylor said in a news release.
The company gave no details on the size of the donations for survivors of the hurricanes, and a spokesman was not immediately available.
More than 11,000 Central Americans were killed by Mitch, the deadliest Atlantic storm in two centuries, and an estimated million or more people were left homeless. Georges struck the Caribbean in September, killing hundreds and destroying tens of thousands of homes.
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