Milltown, NJ - At a time when America's aging, time-pressured Baby Boomers are pursuing a wide variety of weight loss programs and healthy eating alternatives, a new service for the first time offers busy, health-conscious consumers across the country doorstep delivery of nutritious, fresh-cooked gourmet meals.
Healthy Meal Express provides portion-controlled meals prepared according to American Heart Association guidelines for people who want to lose weight, who simply don't have the time to prepare healthy, well-balanced meals, or those with a specific health problem that requires a diet that is low in fat, cholesterol, sodium and sugar. But what truly sets the program apart from other prepared meals is the taste. Instead of frozen or freeze-dried, Healthy Meal Express meals are fresh-cooked and vacuum-sealed using custom packaging technology that keeps them fresh. Meals are ordered via the company's web site - www.healthymeal.com, - or toll-free phone line - 1-888-344-DIET - then delivered weekly anywhere in the continental U.S. by overnight courier.
"There's no shortage of weight loss meal programs available, but people grow tired of eating food made flavorless by freezing and reheating," observed Joseph Martinez, co-founder and President of Healthy Meal Express. "And there are plenty recipes for preparing your own healthy meals, but who has the time for that? Healthy Meal Express tackles both of those problems by providing fresh- cooked, nutritionally-balanced meals so people can once again enjoy their food while eating healthy."
In contrast with many popular weight loss programs, there are no contracts to sign, no membership fees, no meetings to attend, and no complicated planning. Meals are available in 1,000 or 1,800 calories per day plans, ordered for the week, charged to a credit card, and delivered every Thursday by Federal Express. When it's time to eat, just remove the microwave-safe container from the vacuum- sealed package and heat. For three meals per day, seven days per week, the 1,000 calories per day plan is priced at $129.95 - or just $6.19 per meal. The 1,800 calories per day plan is $159.95 - just $7.62 per meal.
All Healthy Meal Express meals are prepared using only the highest-quality ingredients. The menu offers a wide range of creative selections, with as much attention to taste as to nutritional value. Dinner selections include Homestyle Ravioli with Garlic Bread, Baked Chicken and Linguine, Potato Pancake with Apple Sauce and Yogurt, New Zealand Orange Roughy, Salmon Steak with Spinach, and Vegetable Lasagna, to name just a few. Among the lunch choices are Chicken Pot Pie, Dijon Chicken Breast, Bean Salad, and a Turkey Dog with Sauerkraut and Potatoes. And on the breakfast menu there's Cheese Omelet with Whole Wheat Bread, Apple Cinnamon Oatmeal with English Muffin and whipped spread, and Pancakes with Blueberry Spread and Orange Juice.
"People today are very health-conscious, and well aware of the benefits of healthy eating," notes Martinez. "But they also enjoy food, and don't want to sacrifice that enjoyment. We can deliver both - healthy food that tastes great, and offers the convenience of home delivery."
Healthy Meal Express was founded by Martinez, a pharmacist, who, when diagnosed with diabetes, discovered how difficult it was to prepare or find good-tasting meals that were low in fat and sugar. So he teamed up with brother- in-law Victor Borkowsky, an experienced executive chef, and developed a series of fresh-cooked meals that could be refrigerated and then microwaved or heated. Initially offered only in the New York metropolitan area through pharmacies, Healthy Meal Express is now available nationally thanks to its custom vacuum packaging technology that preserves the freshness of each meal.
Meat Industry Insights News Service
P.O. Box 553
Northport, NY 11768
Phone: 631-757-4010
Fax: 631-757-4060
E-mail: sflanagan@sprintmail.com
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