Meat Industry INSIGHTS Newsletter

980516 Harris Ranch Inn and Restaurant Opens “SteakSales.com”

May 12, 1998

Coalinga, CA - 1998 Harris Ranch Inn and Restaurant, today launched its new secured Internet Commerce Web Site. SteakSales.com. This is one of the first farm direct secured Internet Commerce Sites.

From the small country town of Coalinga, CA which is located midway between Los Angeles and San Francisco, Harris Ranch grain fed, Choice Grade, center cut, Restaurant Reserve Beef is now available to Internet shoppers throughout the continental U.S.

Consumers can now conveniently purchase the same restaurant reserve beef on the Internet that is served at the world-renowned Del Monte Lodge at Pebble Beach, The Inn at Spanish Bay and our own Harris Ranch Restaurant.

Harris Ranch is the only major beef company in the United States certified to produce beef under the U.S.D.A. Residue Avoidance Program. This special program guarantees consumers that beef carrying our Harris Ranch Residue Avoidance label contains no added hormones, chemicals or artificial ingredients.

In addition to Internet sales of restaurant reserve beef, and spices, Harris Ranch will be offering its growing line of fully cooked products which are designed to meet the needs of time challenged, convenience-seeking consumers. These products are uniquely designed to be reheated in the microwave in minutes while retaining the “Just Cooked” goodness.

The fully cooked products marketed online includes Tri-Tip Roasts, and the 1998 winner of the prestigious Centennial award from the National Cattlemen's Beef Association for the best new beef product in America, “Pot Roast and Gravy.” Harris Ranch has several new fully cooked, lean beef products in development, each containing 7 grams of fat or less per 3 oz. serving.

Kirk Doyle General Manager, stated:

“Technology has the capability of greatly enhancing the reach of our Country Store, Restaurant and Hospitality business. We are currently taking reservations for the Inn and conference facilities and we look forward to additional “farm direct” offerings through our “Online Country Store” and beef sales through “SteakSales.COM.”

The beef division of Harris Ranch annually produces and markets in excess of 150 million pounds of beef making it the largest fully integrated beef operation in California.

This Article Compliments of...

Iotron Technology Inc.

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