Golden, CO - Boston Market announced it will launch its new Home Style Casseroles nationwide on Monday, Jan. 12. The new product is part of Boston Market's strategy to provide consumers with a wide variety of high quality, great tasting, fresh convenient meals.
The new casseroles are the first of several new products available for a limited time, designed to promote consumer purchase frequency by offering consumers additional product choices throughout the year. Casseroles will be available through mid-March.
"Offering special limited-time new products gives our customers even more reasons to come back to Boston Market with a wider variety of fresh meal choices." said Saad Nadhir, co-chairman and chief executive officer of Boston Chicken, Inc. "Our casseroles are a homestyle classic right out of the family cookbook that offer far superior product quality that people will feel good about eating or serving."
The special offering will be advertised with network television and local radio. The network television ads, created by Los Angeles agency Suissa Miller, continue Boston Market's campaign launched in August. The campaign returns to Boston Market's brand roots and competitive advantage by focusing on the freshness and quality of its meals. The campaign continues to carry the tagline "The Food's Always Better at the Market(TM). Boston Market."
The two fresh-from-the-oven casseroles -- Chicken & Wild Rice and Beef Shepherd's Pie -- are made in the store with fresh ingredients, baked on-site in the store and served hot from the oven. They're prepared as individual servings, providing a very personal meal experience. Both casseroles are available at a suggested retail price of $4.49 a la carte with cornbread or $5.49 with cornbread and choice of one individual side dish (prices may vary by region). "People love our food and this is another example of the high quality, homestyle food people expect at Boston Market," added Nadhir.
The Boston Market casseroles are freshly made in the store with the highest quality ingredients. The Chicken & Wild Rice features a blend of wild and white rice pilaf with freshly steamed carrots, onions and celery topped with generous pieces of oven-roasted chicken breast, mushroom cream sauce. It's all baked with four natural shredded cheeses and buttery toasted bread crumbs and garnished with freshly steamed broccoli. The Beef Shepherd's Pie includes tender, choice beef in a rich beef gravy combined with assorted fresh vegetables and topped with Boston Market's signature made-from-scratch mashed potatoes topped with four natural shredded cheeses. It's then all baked until golden brown and garnished with fresh parsley.
Meat Industry Insights News Service
P.O. Box 553
Northport, NY 11768
Phone: 631-757-4010
Fax: 631-757-4060
E-mail: sflanagan@sprintmail.com
Web Site: http://www.spcnetwork.com/mii