Meat Industry INSIGHTS Newsletter

971147 Finns Plant Golden Arches Atop Arctic Circle

November 28, 1997

Helsinki - The Finnish subsidiary of U.S. fast-food group McDonald's said it will open the world's northernmost McDonald's hamburger restaurant in the town of Rovaniemi on the Arctic Circle next week.

"The opening celebration will be under the open sky, in nippy weather with temperatures below zero, in the middle of winter darkness in Lapland," McDonald's Oy Finland said.

"But there will be huge slow-burning log fires and brilliantly lit-up ice sculptures to give warmth and light," it said.

The world's southernmost McDonald's is in Invercargill, New Zealand. The westernmost is in Western Samoa, and the easternmost in Gisborne, New Zealand, Finnish McDonald's said.

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