GOLDEN, Colo - Capitalizing on the growing holiday take-out trend among American consumers, Boston Market is once again offering homestyle holiday banquets as well as rotisserie-roasted turkey breasts and whole and half honey-glazed hams for the holiday season.
Nationwide, the nearly 1200 Boston Market stores have begun taking orders by phone or at the store for the chilled, ready-to-heat banquets, turkey breasts and whole and half hams, and banquet-sized a la carte side dishes, including holiday classics such as made-from-scratch mashed potatoes with gravy, savory stuffing, and cranberry-walnut relish. Holiday cinnamon apple pies will also be sold at selected locations. Consumers are encouraged to order Boston Hearth Speciality Foods in advance to ensure availability during the holidays. Boston Market stores are franchised and operated by Boston Chicken, Inc.
Boston Market stores will be open on Thanksgiving Day for holiday food pick-up and to provide customers with a convenient place to sit down to a traditional Thanksgiving meal. A limited menu including individual and family meals of turkey or ham with side dishes, and turkey and ham Boston Carver sandwiches will be available in stores on Thanksgiving Day, in addition to popular side dishes.
Boston Hearth Speciality Foods are a convenient take-out alternative to what many consider the ultimate meal of the year. "Our research indicates that increasingly consumers recognize that having holiday meals prepared for them enables them to spend holiday time the way they really want to -- with their families and friends," said Ron Paul, president of Technomic, Inc., a Chicago food industry consulting company.
"The holiday take-out trend is being driven by busy people who want to maintain important, meaningful meal traditions and yet still have time to entertain their friends and family," said Saad Nadhir, co-chairman and chief executive officer of Boston Chicken, Inc. "Our customers tell us they're looking for convenient, high quality take-out holiday food just like they would make at home."
Four complete, fully cooked, ready-to-heat, homestyle holiday banquets featuring Boston Hearth Rotisserie Breast of Turkey and Boston Hearth Honey Glazed Ham are available at Boston Market stores this holiday season. The banquets include turkey or ham, side dishes and Boston Market's cornbread.
Suggested retail prices for the banquets start at $32.95 for the Petite Banquet, serving up to 6 people; $54.95 for the Classic Banquet, serving up to 10; $76.95 for the Variety Banquet, serving up to 14; and $98.95 for the Grand Banquet, serving up to 18 people. Suggested prices vary by region.
Boston Hearth turkey breasts and whole and half hams are also available a la carte. Boston Hearth Rotisserie Breast of Turkey is select, all-white-meat turkey breast, roasted in rotisserie ovens. Boston Market uses only select, lean hams slow-smoked over natural hardwoods and glazed with a blend of honey, cloves and cinnamon for its Boston Hearth Honey Glazed Ham. The bone has been removed for maximum consumer value and convenience. Recommended starting retail price for Boston Hearth whole turkey breasts averages about $6.49 per pound; for whole and half ham, $5.49 per pound.
Exclusively for the holidays, side dishes are available a la carte in a special 32-ounce banquet size, with a recommended retail price of $5.25 each. Beyond holiday standards like mashed potatoes, stuffing, gravy and cranberry- walnut relish, Boston Market offers many other side dishes that are perfect for a traditional holiday meal, including the herbed sweet corn, parmesan creamed spinach, and hot cinnamon apples.
Orders can be placed by calling or stopping by any Boston Market store. Boston Hearth banquets, rotisserie turkeys and whole and hat hams are sold chilled and ready to heat with easy heating instructions provided. Customers should plan to pick up their orders at least two hours before serving to allow for heating time. Orders can also be picked up the day before the holiday.
Boston Chicken, Inc. operates and franchises retail food service stores under the Boston Market brand name that specialize in fresh, convenient, meal solutions, featuring home style entrees, fresh vegetables, sandwiches, salads and side dishes, including mashed potatoes made from scratch. Boston Market combines the freshness and quality of traditional home cooking with convenience and value. For the 1997 holiday season, Boston Hearth Holiday Gift Certificates are available in stores beginning Nov. 1 in $5 and $25 increments. On October 5, 1997, the end of BCI's 1997 third quarter, there were 1,189 Boston Market stores in 39 states and the District of Columbia. Boston Chicken also owns a majority interest in Einstein/Noah Bagel Corp.
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