Meat Industry INSIGHTS Newsletter

971036 U.S. Sept Consumer Prices Up Less Than Expected

October 16, 1997

WASHINGTON - Prices charged to U.S. consumers rose less steeply than anticipated in September, a Labor Department report on Thursday showed, despite some hefty rises for individual items like tobacco and air fares.

The Consumer Price Index rose 0.2 percent last month after an identical August gain. The so-called "core" rate of inflation that strips out volatile food and energy costs, was up 0.2 percent after a 0.1 percent increase in August. Wall Street economists had anticipated a sharper 0.3 percent rise in both the overall and core measures of consumer prices for last month.

So far in the first nine months this year, the CPI has risen at a 1.8 percent annual rate, a decline from the 3.3 percent rise for all of 1996.

The department said the 2.2 percent increase in the "core" rate of inflation over the 12 months to Sept. 30 was the lowest since the period from May 1965-May 1966, when it rose only 2.1 percent.

Energy prices climbed another 1.3 percent in September after a 1.7 percent jump in August. But food prices edged up only 0.1 percent following a 0.4 percent gain in August as prices for goods like fruit and vegetables, coffee and for meats, poultry and fish fell last month.

Tobacco prices jumped 1.4 percent in September, double the 0.7 percent rise in August. Tobacco price increases, introduced at the start of the month as producers prepared for settling lawsuits, also helped boost September wholesale prices. The Producer Price Index, published last Friday, jumped 0.5 percent last month.

Airline fares climbed 2.1 percent after falling 4.7 percent in August. The department said "super-saver" discount fares continued to cause wide swings from month-to-month in airline fares. Hardee's Lassos Great Taste Into New, Big West Burger October 16, 1997

ROCKY M0UNT, NC - If you're hungry for something different, Hardee's fires a round in the burger wars this week with its introduction of the new Big West Bacon Cheeseburger.

The restaurant chain's newest addition to its big burger menu features two beef patties, three strips of bacon, two slices of American cheese, pickles, onions and barbecue sauce all served on a hearth-baked steak roll.

"Our customers have told us over and over again they like big burgers," said Nancy Abram, Hardee's senior vice president of product marketing. "The flavor created by the blending of the barbecue sauce, bacon and slivered onions, along with the steak roll, are what give the Big West Bacon Cheeseburger its originality."

For the hungry breakfast customer, Hardee's is offering the Breakfast Hoagie. This new product features bacon, egg and cheese on a toasted hoagie roll.

Hardee's Food Systems, Inc., a North Carolina corporation with its headquarters in Rocky Mount, NC, is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE:CKR), a Delaware corporation based in Anaheim, Calif. CKE Restaurants, Inc. is publicly traded on the New York Stock Exchange as CKR. Hardee's owns and operates a system of 3,080 quick-service restaurants in 39 states in the US and 11 other countries, of which 790 are company- operated and 2,290 are operated by Hardee's franchisees.

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